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With more than four decades in the public relations business, we’ve truly honed our skills in the art of storytelling and relationship-building. Our extensive expertise and deep understanding of what it takes to stand out from the crowd set us apart. As one of Chicago’s top PR firms, Kurman Communications implements innovative strategies and solutions that make an impact. We stand at the forefront of Chicago PR firms because we are:
“Build it and they will come.” If this is your business approach, please think again.
Building a brand for the long haul requires much more than magical, wishful thinking. Out of sight IS out of mind!
To establish and elevate your business, build brand awareness, reach new customers, and stay in touch with influencers, you need a solid public relations, marketing and social media plan—and a dynamic team committed to creating, executing, and ensuring its success.
At Kurman, we know how to create business buzz. Every business or individual has stories to tell. We tell your brand story vividly, making sure your story represents your brand properly and that your goals and objectives are met. We use modern strategies that are effective in today’s social and business environment.
Whether your story appears in newspapers, magazines, or newsletters; on television, radio, podcasts, or vlogs; on the web, in social media or direct to the customer, our goal for you is to identify the most effective channels to deliver your message, manage the process, and secure coverage of your story.
Over nearly 40 years, we have developed keen instincts for what works and what does not work in the public relations arena. Yet we are always ready to develop new strategies and tactics when they make sense and show promise of success. We are committed to capturing your share of news and reaching those people who, directly or indirectly, will grow your brand.
Building a successful brand means telling an accurate and positive brand story and then making sure that customers’ experience of that brand meets or exceeds that promise.
Our success in public relations, social media, marketing and community relations stems from our ability to achieve solid teamwork with our clients. Together, we tell a positive, credible story and then we help our clients deliver on that promise.
The first priority is to avoid over-hyping the story. Good journalists sense when a story is overblown and they tend to ignore it. For example, a café can say that it has the “world’s finest coffee,” but is that likely to be true? No, since only one café in the world can serve the world’s finest coffee!
A false boast might grab attention in the short run, but it will ultimately lessen the brand’s credibility, foster mistrust, and diminish the brand’s reputation.
At Kurman, we do it in a much more effective way. In the café example, we would tell the marketplace that the café’s coffee is excellent and describe the reasons why. That is a claim that the café can back up and it is up to the café to deliver on that promise.
If the café consistently serves excellent coffee, and the coffee is good for the reasons mentioned in the brand story, customers will agree with and remember their message. They will trust in their brand, and help spread the word about the café and its excellent coffee. That’s because the brand experience matches the brand story.
We make it our priority to tell a good, credible story in all our communications. Then we work closely with our clients, as a team, to ensure that they deliver on that promise.
When it comes to public relations in Chicago, we shine among public relations firms for our exceptional ability to build and elevate brands. Here are some more reasons to choose us:
