Our Capabilities
In today’s world of incessant advertising, ubiquitous internet connectivity, satellite and digital cable TV, multiple 24-hour news television and radio stations, those companies hoping to capture the attention of one person—let alone thousands—face fierce competition.
We believe that brand marketing success hinges on creating branded experiences. It’s all about taking these experiences down to the personal level and marketing them to the individual. How the brand is perceived from start to finish—from the time someone logs onto a company’s website for information, through actual purchase and ongoing customer service—is what will determines a brand’s success or failure.
Our goal is to control and orchestrate the total brand experience surrounding a product or service. We have been a leader in discovering and mastering cutting edge tools that tap the power and reach of the internet to produce exceptionally strong results for our clients.
Several years ago, Kurman Communications was one of the first public relations agencies in the country to adopt web-based HTML email as the primary way to get their clients’ messages to the media. These electronic press materials—feature stories, personal profiles, business stories, human interest, lifestyle stories and expert how-to stories—regularly include multiple media such as digital photography and video, and are a high-impact way get the attention of journalists, producers and other people instrumental in getting the brand story to the consumer and/or B2B audience.
Today, Kurman Communications continues to lead the way in the use of the internet to disseminate their clients brand message. The agency takes advantage of social networking, social media and internet-based word of mouth marketing to create buzz, solidify the public’s perception, and build excitement and loyalty for the brand.
Kurman’s full service approach to brand building incorporates a wide range of marketing tactics as well as media relations: community relations, trade relations, direct marketing, media promotions, product tie-ins, celebrity endorsements and special event marketing.